Echinacea purpurea, commonly known as purple coneflower, is a perennial herb native to eastern North America. It features striking purple-pink daisy-like flowers with spiky orange-brown centers. Valued for its ornamental appeal and medicinal properties, it attracts pollinators like bees and butterflies. Often used in herbal remedies to support immune health, it thrives in full sun and well-drained soil. Drought-tolerant and low-maintenance, it blooms from summer to early fall.

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